• Anagha R

Lockdown and New Ways of Businesses

2020 is turning out to be one of the most unexpected years in a long time, with the tides of calamities crashing in with every ebb of another. And despite all the commotion it has caused, Covid-19 and its resultant lockdown has pushed people all over the world into venturing out to reconsider plans and wrack our brains for fresh ideas. But for those who are still out there, fazed by the sudden lack of new opportunities, here are 5 business ideas for you which can help you turn this year to your favour. 

  1. Go Online - Shifting to Virtual Business 

Any business which has just begun or have been offline for their entire trajectory as a brick and mortar business, now is the time to switch to e-commerce. While e-commerce had already had a lot of attention in the past, with the pandemic and the lockdown in place, it has created a huge market for online platforms. With delivery services resuming, online presence is crucial for maintaining brand loyalty and customer relationships, be it for essential or non-essential products and services. 

  1. Skill Improvement Courses 

With work from home becoming the new norm, one of the biggest challenges as an employee is to maintain a work-life balance, quite literally. This provides an ideal opportunity for any establishment which caters to online assistance. The most obvious example for this is YouTube and the extensive skyrocketing viewership for recipe video channels. Even the most mundane skills, from making a meal to gardening correctly are now trending like never before. And this does not apply to only household tasks, people are now investing more into taking online courses for accentuating their professional skills too which add a sense of satisfaction and a feel of productivity in consumers new lifestyle. 

  1. Fitness Equipment 

For all those fitness lovers, who considered the gym as a regular part of their routine, Covid-19 has been a huge obstacle. And one of the biggest benefactors in this scenario come under the fitness equipment market as the clientele is no longer a niche. Now that everyone is bound by the rules of the pandemic and time is available in plenty, exercise has gained a lot more consumers. Investing into this trend can provide with the much-needed kick-start as a start-up or a growing company. 

  1. Drive-ins/ Drive throughs 

Maintaining social distancing should not mean that we no longer have access to any services. Another great alternative to convert your presently stagnant offline businesses would be to introduce drive-throughs. It can be for the usual food service, or for a movie date or even for a simple purchase. Drive-ins have the advantage of supporting smaller businesses while maintaining a sense of security at the same time. You will be surprised by the number of people who are looking forward to watching a movie on a big screen!  

  1. Conferencing Services 

One of the biggest sectors to be affected by Corona and the lockdown is the education sector. The fear of safety has pushed academic institutions to delay their classes, but with the extension of the lockdown, most schools have been forced to switch to online classes. This transition has been very complex for staff and as well as the students. A great business idea would be a user-friendly interface which can handle many participants in one go. Such an application can prove to be the future of multiple sectors, providing easy access to co-workers and for any kind of meetings. 

We will not go back to normal. Normal never was. Our pre-corona existence was not normal other than that we normalized greed, inequity, exhaustion, depletion, extraction.. We should not long to return, my friends. We are being given an opportunity to stitch a new garment. One that fits all of humanity and nature – Sonya Renee Taylor


Anagha R

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